Marketing managers use sales promotions to stimulate buying and increase consumer interest in a product. Such promotions can bring in more profits for the manufacturers because they permit price discrimination. Encourages customers to trial a product or switch brands. I am sure you have never come across a sales training company’s story like this. 4. An extra incentive to buy ; An acceleration tool ; An inducement to intermediaries - Bettie Carmack is a professional sales and marketing consultant who very well guided people in the field of sales and marketing. That's all free as well! Important techniques of sales promotion are as follows: (1) Rebate: Under it in order to clear the excess stock, products are offered at some reduced price. 2. To know in detail visit, https://www.yatharthmarketing.com/sales-training-in-delhi.html, How to Boost Sales of Your eCommerce Store in 2021. The sales promotion department arranges to train dealers about the various aspects of sales. Let’s now say that there are three shirts … This is because everyone loves to buy things for cheaper. December 10, 2009, C Kapoor, 10 Comments. Corporate organizations had tried all the tricks to improve business. - Sales training means to prepare the sales workforce to meet all challenges arise in sales, to cope with all situations, improve selling and presentations skills and get command on how to close the deals effectively. The Sales PowerPoint Presentation Template has over 2800 slides. Retailer undertakes promotion of products by giving publicity and advertisement in … The sales team works very hard to build up the sales deal. It gives direct inducement to take immediate action now rather than later. 1. They are all artistically enhanced with visually stunning color, shadow and lighting effects. Sales Promotion (con t) Trade Promotions Slotting Allowances Buying Allowances Trade Shows and Conventions Sales Incentives Consumer Sales ... - ... and caring about their problems, paying attention to details, and following ... How often do you share personal information about yourself with others. 3. During the sale promotional period, there is always an increase in the level of sales. Sales promotion is a coordinating activity between sales, advertising, research & public relations efforts & they reduce the resistance at the point of sales. A project report on effectiveness of promotional offers at big bazaar, SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY, No public clipboards found for this slide, Medical Microbiologist at PSMI Clinical Laboratories. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image.. These include: Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). Sales Promotion Advantages. sales promotion ppt 1. sales promotion by anneshya ghosh dipankar pramanik souradipa ghosh subham roy tirthankar mandal ... advantage of sales promotion price discrimination effect on consumer behaviour luring new customers with price disadvantage of sales promotion increase price sensitivity short term orientation Sales have not been good friends for many corporate organizations. Sales promotions are short-term incentives to encourage purchase or sale of a product or service. - We have often heard that you have to know your numbers to be effective as a salesperson. Or use it to find and download high-quality how-to PowerPoint ppt presentations with illustrated or animated slides that will teach you how to do something new, also for free. 5. It's FREE! Low unit cost You should do your research on the prospect and have all the figures and stats at your fingertips. Everyone loves a bargain, right? Some large companies have also begun to appoint sales promotion managers to handle miscellaneous promotional tools. After you enable Flash, refresh this page and the presentation should play. For business it means that items are regularly replenished with items that have been manufactured recently. Advertising, on the other hand, is any paid form of non- personal presentation and promotion of ideas, goods and services. Sales promotions are short-term incentives to encourage purchase or sale of a product or service. Rank which promotions provided the best sales and gross margin lift for your company. Sales Promotion; 2 Sales Promotion A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale. It can also be targeted to achieve specific objectives, such as increasing repeat … This refers to products that have a certain lifespan, as well as things that do not. As any method of sales promotions, the rebate has its costs and benefits. Is the hard ... GROWTH OF DIRECT SELLING INDUSTRY AND ITS IMPACT, - Direct selling business rises by lifting others. - Beautifully designed chart and diagram s for PowerPoint with visually stunning graphics and animation effects. Sales promotion has proved as a powerful tool for increasing sales volume. What is Sales Promotion? ... New To Sales? Taking 25 percent off the price of a good without altering its benefits increases the customer's perception of value. The dealers are also given detailed information about the process of manufacture so that they can answer customer queries more efficiently. Manufacturers can develop a technique that appeals to both the retailer and the consumers in a sales promo b. It offers following comparative advantages (merits): 1. The main advantages and disadvantages of sales promotion are: Advantages of sales promotion: Effective at achieving a quick boost to sales. In addition to this, it is used for variety of purposes. There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. Benefits Of Advertising. Just like how you can’t drive from Marin … 6. Advantages and disadvantages of telemarketing Guide Telemarketing can be an effective tool for your business and it can be an easy and effective way to increase your … Companies all over the world universally accepted this fact. Sales promotion is thus a part of promotion, and is restricted to direct inducements on a short-term basis given to consumers or trade so as to stimulate purchases of products and services. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. To attract new customers and retain existing one. When you fail to close the sale deal, it is very disheartening. See our User Agreement and Privacy Policy. Sales promotions are short-term incentives to buy products. It is a retail business network adopted by entrepreneurial companies to market products and services directly to consumers. The most important advantage of marketing is therefore quite simply improving the businesses profits by boosting sales. It is clear by now that if you want your business to be successful then your Sales results have to be great. Disadvantages of sales promotion. There are various activities that are carried out by companies to inform their potential buyers about the benefits of their products. They'll give your presentations a professional, memorable appearance - the kind of sophisticated look that today's audiences expect. These are – Pull Strategy – The pull strategy attempts to get the customers to ‘pull’ the products from the company.It involves making use of marketing communication and initiatives like seasonal discounts, financial schemes, etc. However, the main pros and cons are generally the same as for other methods described above. The importance of sales promotion has increased tremendously in the modern times. Sales promotions have a significant effect on the behaviour of consumers and trades people. However, this alone might not be enough to close the deal because there is something more important than just data. What is Sales Promotion? Boasting an impressive range of designs, they will support your presentations with inspiring background photos or videos that support your themes, set the right mood, enhance your credibility and inspire your audiences. Some of the strengths of direct marketing include: Targeting: You can send specific messages to particular groups of customers and potential customers based on demographics and buying behaviour. Measuring the effectiveness of sales promotion can be easy when compared to measuring the effectiveness of advertising and personal selling.. PowerShow.com is a leading presentation/slideshow sharing website. Need Sales Training? The more targeted your campaigns, the more successful they are likely to be. Or use it to upload your own PowerPoint slides so you can share them with your teachers, class, students, bosses, employees, customers, potential investors or the world. 1. Sales promotion is the process of persuading a potential customer to buy the product. Get your aspired apartments in Coimbatore through verifying our flats listings. Ans. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Many of you must be confused about promotion and sales promotion. If sales promotional efforts are directed carefully and effectively, a company can have a lot of benefits. If sales promotional efforts are directed carefully and effectively, a company can have a lot of benefits. Helps Create Awareness of New Products – Sales promotion is a highly effective methods for exposing customers and business partners to new products and for moving customers to take an action (e.g., sample a product). We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Do you have PowerPoint slides to share? • Sales promotion acts as a competitive weapon by providing an extra incentive for the target audience to purchase or support one brand over another. Low unit cost As for the financial year 2013-2014, sales had started to become an enemy to all Corporate organizations. Everyone loves a bargain, right? Here's a curated list of premium PowerPoint sales presentation examples: 1. It offers following comparative advantages (merits): 1. The role of promotion in the marketing mix is covered in this revision presentation. • It is particularly effective in product trial and unplanned purchases. To know how you can convert every sale lead to a sales deal, here are a few steps you can follow. Contact Yatharth Marketing Solutions, India's Top Rated Sales Training Company, - You must have read multiple Sales training company’s stories. Sales PowerPoint Presentation Template. World's Best PowerPoint Templates - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. The major sales promotion advantages are briefly explained below: Getting New Customers for Existing Product: Every organization strives to acquire more customers for their existing products. PPT – Sales Promotion and Personal Selling PowerPoint presentation | free to download - id: 213351-ZDc1Z, The Adobe Flash plugin is needed to view this content. Advertising helps the consumer to […] To maintain sales of seasonal products. Sales promotion acts as a bridge between advertising and personal selling. Some sales promotions are aimed at consumers. The main advantages and disadvantages of sales promotion are: Advantages of sales promotion: Effective at achieving a quick boost to sales. 2. What was actually required was a good Sales training company. Types of Sales promotion strategies. While sales promotion is a powerful and effective method to produce immediate short term positive results, it is not a cure for a bad product or bad advertising. The first disadvantage of marketing in general is the cost. Sales Promotion. An extra incentive to buy ; An acceleration tool ; An inducement to intermediaries It is designed to complement advertising and co-ordinate personal selling. Luich and Ziegler define sales promotion as ‘a direct inducement which offers an extra value and incent… To maintain sales of seasonal products. Mihir Shah then took a leading step and started Yatharth Marketing Solutions- A customized product-based Sales training company. Bettie Carmack - Tips To Successful Selling. To view this presentation, you'll need to allow Flash. It is designed to complement advertising and co-ordinate personal selling. Various Sales Promotion Methods and Their Advantages and Disadvantages - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Remote learning solution for Lockdown 2021: Ready-to-use tutor2u Online Courses Learn more › Make use of this article to get an idea about direct selling business, check out our blog: https://www.epixelmlmsoftware.com/blog/direct-selling-industry-rise-of-technology-impact. To attract new customers and retain existing one. It helps and supports the salesman in selling the products. And that is the power of a narrative. - ... and mentoring Managing skills consist of planning, organizing, controlling and decision making Technical skills include training, selling, negotiating, ... - Sales management The only business function that generates revenue. A personal sales call lasts longer than any ad. Hence, in personal selling we have direct face-to-face communication (Two-way communication) between two parties. SALES PROMOTION Sales promotion can prove useful for marketers in several ways. Another added advantage is that device features can significantly shorten the time users take to initiate and perform an action and fundamentally … SALES PROMOTIONOBJECTIVES: To increase brand awareness. Sales Promotion Prepared By: - Vivek Sharma Roll No. To meet the challenge of competition. Good sales promotions do not merely place a product on sale, and as a company’s owner, you do not want consumers to say, “if it was half price, I would buy it for sure”. Our new CrystalGraphics Chart and Diagram Slides for PowerPoint is a collection of over 1000 impressively designed data-driven chart and editable diagram s guaranteed to impress any audience. 1. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. - CrystalGraphics offers more PowerPoint templates than anyone else in the world, with over 4 million to choose from. Sales Promotion and Publicity Advantages of Personal Selling It is two-way communication. “Short term incentives offered to customers toencourage buying.” Its aim is to inform, to persuade and to remind. The basic purpose of sales promotion is to increase the sales of a product by creating demand. These are referred to as the promotional mix of the company, and include different tools like advertising, personal selling, public relations, sales promotion, direct marketing and corporate image.. Adverting and marketing costs money. Advantage: Convey More Information. Advertising is considered multi-dimensional. Sales Promotion Strategies. Discrete transactions ... Hard selling has evolved to relationship selling. Due to the diversity of the market, the importance of sales promotion has increased tremendously. Promotion is a comprehensive term and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotions. - Setting the Promotional Budget Affordability Method Budget is set at a level that a company can afford Percentage-of-Sales Method Past or forecasted sales may be used, Advertising and Sales Promotion Management, - Advertising and Sales Promotion Management, Discuss the most common forms of consumer sales, List the most common forms of trade sales, More effective than other promotion in obtaining, View objections as requests for information, Investigate the objection with the customer, For its Florida and Texas dealerships, Asbury, 11 of the automotive sales force is female. presentations for free. Sales promotions can be announced over free channels like social media, email, or your website; or they can be the focal point of your paid advertising campaigns such as with LinkedIn ads or Google Ads. Sales Promotion – Advantages. Sales promotion is the process of persuading a potential customer to buy the product. It gives extra incentive to the customer to make a purchase. The job of the organization is to extend incentives at the right time so that new customers are attracted to the existing products. Sales promotion has a capability to complement and supplement the advertising functions of the marketing. The right ad mix brings customers in without over spending. Title: Sales Promotion 1 Lecture 16. It is a technique of sales promotion. Advantages of Sales Promotion Sales promotions have a significant effect on the behaviour of consumers and trades people. Promotion Mix and Promotion Type - The term 'Promotions' refers to increase or build value of any Business, Company or Brand in the market through their promotional products and services. Transactional Marketing. Right Promotional Strategies are helpful to boost your sales and profits with in the wink of eyes. Marketers often use this type of communication in the maturity stage of the product life cycle to spur renewed interest and to remind consumers of the product. Therefore, you have time to discuss the intricacies of your product. CrystalGraphics 3D Character Slides for PowerPoint, - CrystalGraphics 3D Character Slides for PowerPoint. Sales promotion strategies can be divided into three broad types. The following are the relative advantages of personal selling: 1. 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